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Schwinn Home

1880s-1908
1909-1930s
1930s-1941
1941-1949
1950-1959
1960-1970s
1970s-1975
1975-1982
1982-1987
1988-1995
Epilogue and Sources

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The Schwinn Name


Epilogue and Sources
Previous - Schwinn Home

The Schwinn name lives on in the department stores the company abandoned in the 1960s. It is not much more than a discount brand today. Pacific owns the name and has relegated almost a century of innovation and history back to the toy department. Schwinn is a kids’ brand once again.



Sources:
No Hands: The Rise and Fall of the Schwinn Bicycle Company, An American Institution, by Judith Crown and Glenn Coleman, 1996

Schwinn Bicycles, by Jay Pridmore & Jim Hurd, 1996

Schwinn.com



Links to more info:

http://www.geocities.com/sldatabook/cover.html
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