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The Schwinn Name
Epilogue and Sources
Previous
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Schwinn Home
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The Schwinn name lives on in the department stores the company abandoned in the 1960s. It is not much more than a discount brand today. Pacific owns the name and has relegated almost a century of innovation and history back to the toy department. Schwinn is a kids’ brand once again.
Sources:
No Hands: The Rise and Fall of the Schwinn Bicycle Company, An American Institution, by Judith Crown and Glenn Coleman, 1996
Schwinn Bicycles, by Jay Pridmore & Jim Hurd, 1996
Schwinn.com
Links to more info:
http://www.geocities.com/sldatabook/cover.html
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